Go-To Strategy Market Toolkit

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The Go-To Marketing Strategy Toolkit

Everything You Need To
Build A Killer Go-To-Market Strategy

For Marketing, Sales, Product Leaders and Founders

Battle-Tested Frameworks Whether You’re A Novice Or An Expert

Over 1,000+ downloads

14-day money-back guarantee

**Build A World-Class GTM Strategy**

Stop Guessing and Leverage Proven Frameworks

Save Time And Get To Execution Sooner

Accelerate Growth And Become A GTM Genius

Go-to-market strategy is hard.
There’s a million moving parts.

Where do you even start?
What do you prioritise?

With so much pressure on GTM leaders today to generate results with less resources, how do you make sure you’re making the right decisions? Minimise your chances of failure, while maximising your chances of success?

That’s why I’ve distilled 14+ years experience as a CMO/VP/Head of Product into this template kit.

I originally built these templates for my consulting. I wanted a way to build a world-class GTM strategy for my clients as fast as possible, that leveraged every success, failure, eureka moment, and priceless insight I’ve experienced in my journey so far.

‍And now I’m sharing them with you.

Leverage the frameworks I used to
scale a start-up from pre-revenue to
8-figures in ARR and 25 countries.

What sets these templates apart:

Breaks down complex concepts into digestible
chunks that even non-experts can fill out

Beautifully designed, ready to present and shared with stakeholders

Comprehensive while remaining lightweight enough
to be completed quickly

Cut through the guesswork
and get to results 10x faster

Over 1,000+ GTM leaders
from 800+ companies from 30+ countries
have downloaded my templates.

Including Founders, CEO’s, CMO’s, VP’s of Marketing, Marketing Managers,
Heads of Product, Product Managers, Head of Sales and more.

Over 1,000+ downloads

14-day money back guarantee

Everything You Need To Build a World-Class GTM
Strategy Fast, Whether You’re A Novice Or An Expert

Here's what's included!

Go-To-Market Strategy Template

A master template that covers all of the key decisions in an effective and efficient go-to-market strategy from your manifesto, product strategy, and ideal customers to your positioning, pricing, GTM funnel and measures of success.

Business Model Canvas 2.0

A framework to map out all the essential components of a company’s business model – and find what’s working, what’s not, current gaps, roadblocks and opportunities, so you can build a plan to accelerate growth.

Delivered in multiple formats:

PLUS!

Video Tutorials / Masterclass

Coming Soon

Comprehensive video tutorials on every template, where I teach you every key decision and step. You’ll learn all of the fundamentals of GTM strategy and become an expert yourself in less than 2 hours

ONE MORE THING!!

Member’s Only Chat Room

Coming Soon

Get direct access to me for your go-to-market questions, strategy advice, and template assistance. Let me help you refine your approach and achieve your goals.

New templates added every month.
Lifetime access to all future updates.
14-Day money-back guarantee.

Get The GTM Toolkit

All time-saving templates:

Go-To-Market Strategy Template
Revenue Accelerator Canvas
Content Strategy Template
Ideal Customer Profile + Buyer Personas Template
Demand + Lead Generation Funnel Template
Competitor Analysis + USP Template
Complete GTM Strategy Checklist
Budget + Targets Template
Essential Customer Research Questions
New Market Expansion Checklist

Plus!

New templates added every month
Canva whiteboard version
Powerpoint, Google Slides versions
Cheat sheets/resource banks
Notion /Google Doc versions (Coming Soon)
Video Tutorials (Coming Soon)
Private Chat Room (Coming Soon)

14-day money-back guarantee
Lifetime access to future updates

Who is this for?

Anyone in go-to-market and revenue teams—founders, marketers, sales, product, customer success, and strategy professionals—veterans or novices—who want to build a world-class go-to-market strategy to accelerate business growth.

What format is the toolkit in?

Each template is given as a Canva whiteboard, Google Slides/Powerpoint, Google Docs/Microsoft Word, and Notion page.

Who are you?

Hi! I’m David Chiapoco. created this template kit.

Here’s my story:

14+ years ago, after completing my Neuroscience 🧠 degree, running two start-ups of my own and feeling relatively directionless 🤔 on what to do next, I applied for a role at another start-up and became their second employee.

What happened after that, I still can’t believe today 🤯.

We beat the odds and succeeded 🚀.

From a pre-revenue upstart, that company, Equiem, became a global proptech 🏢 leader, active in 25 countries, with 8-figures in ARR. We invented the niche now called ‘tenant experience’.

I played a critical role, climbing the ranks from junior coordinator, to become Head of Product and Design, then Head of Marketing, VP then CMO 🫡.

Along the way, through a high-octane mix of self-learning, ‘get sh** done’, successes 🤑, failures 😭 and caffeine ☕, I learned how to:

Build a B2B marketing department from scratch – and scale it across 25+ countries
Evolve marketing from ‘sales support’ to an essential revenue contributor 💰
Generate revenue from content, outbound, events, paid, partnerships, customers
Help sales win complex enterprise deals faster through enablement + ABM
Build a brand globally recognized and respected by its peers
Achieve high efficiency through a scientific approach to scaling
Manage a global team, while being an effective executive

It’s been quite a ride so far, and I feel like I’ve only just started.

Today, I am a global CMO obsessed with the art and science of marketing. I live for the challenge of growing businesses 📈.

I also love helping others on their GTM challenges, which is why I’ve started my own consultancy and built this template kit.

Whether or not you buy this product, I wish you all the best in your journey 😀